• SEO – Search Engine Optimization

  • SEO Services

    Search Engine Optimization

  • SEO is the first step in your Search Engine Marketing. SEO is an ever changing field which is controlled by the Search Engines such as Google, Yahoo, and Bing. Put simply, SEO strives to have your site found when someone is looking for a service/product that you offer. It is also important to note that of more importance than being found is being found by folks with a propensity to use your services.

    There are definitive steps that need to be taken for SEO but the totality of the work that needs to be done at any given time changes. Proper and ethical "Wordsmithing" of the site is one of the most important steps in SEO. Here are some of the many steps that we take in order to SEO your website:

    • Review of your site content or structure
    • Technical advice on website development: hosting, redirects, error pages, use of JavaScript
    • Keyword research
    • Content development
    • Online business development campaigns - including Back-Linking

    We offer is sound advice focused on best serving your target market, a dedicated partner who actively works towards improving your ROI using only relevant and affordable SEO services, and the technical expertise to necessary to achieve these local SEO marketing goals. We achieve success by developing online marketing strategies that incorporate a variety of website SEO services and practices. Some of the many facets of our comprehensive SEO services list includes:

    • Company Research
    • Keyword Research
    • Competitive Analysis
    • Content Generation
    • Marketing Services
    • Analytics and Reporting
    • Technology Research
    • Open Communication

    By being proactive, and keeping your best interests in mind, we find that we have long-term success with most of our clients. We set reasonable goals and work diligently to not only bring your website more traffic, but also increase conversions and customer satisfaction. One of the questions we always ask is, “would you rather have 10,000 visitors to your site with 0.5% conversion, or 100 visitors with 10% conversion?” By targeting the people that actually are interested in your products or services we generate long-term, satisfied customers and a reputation that is more likely to get you talked about online and elsewhere. Frankly, this sort of analysis is part of the core strategy implemented by any competent current organic SEO services provider.

    Company Research

    One of our strengths is the time and effort we spend to understand your company, your products, and your services. How can we properly identify who you need to target online with your search marketing without having a good understanding of what it is you sell or do for your customers? We also take time to learn your company’s approach to business, so everything we do falls in line with your corporate culture and message.

    Keyword Research

    After understanding your business, we have a better idea of what kind of keywords we need to target. Then we use various SEO tools to identify keywords from highly-contested ones, to under-used words that might provide a lot of opportunity if targeted. We generate a list and track all of the words and their variations so we can properly track the effectiveness of our work and make adjustments as necessary. We don’t have SEO services packages that charge per keyword. We’ll track as many keywords as necessary to properly maximize your targets.

    Competitive Analysis

    Imitation is the highest form of flattery, right? We take a look at all of your strongest competitors and make sure to incorporate anything they are doing that is highly successful for them. Whether they are targeting certain keywords (or missing others we can take advantage of), advertising on certain sites, or listed in relevant directories, we’ll make sure that whatever works best for them, we eliminate their competitive advantage. We’ll also utilize this research to find opportunities that are not highly-contested and hone in on those targets.

    Content Generation

    You’ll hear often that great SEO has its roots in content. This is very much true. Good content gets people interested; great content gets talked about (and shared). The core of SEO lies in content and interaction. It used to be just a matter of enough words on a page, and hitting the right keywords, but this isn’t the case any more with various search engine algorithm updates. Your content needs to make sense, be relevant to the targeted subject, and compel interaction. We focus on this with our writing: a useful article that people will share is a hundred times more valuable than a formulaic (often poorly-written) post that is written only to meet a word requirement. We’re also quite proficient at finding new angles to your products and services that you may have not even thought about.

    Marketing Services

    After we’ve identified your opportunities and written your content, we’ll help market it via social media. We’ll post it in relevant social media sites and forums, and try to generate discussion. Through sites like Facebook, Twitter, LinkedIn, Reddit and more, we’ll try to target your content where people will find it most useful. We’ll make sure it’s properly promoted on your site, and with well-designed graphics and layout if it’s something you’re printing. As a company, your goal should be to offer valuable information to your potential customers, and we’ll do whatever it takes to facilitate this.

    Analytics and Reporting

    We use modern SEO tools and website monitoring software to track the efficiency of our efforts. We track keywords, links, visits, behavior, errors and more, and will report to you regularly with what we are doing and how your site is performing. We can either set up daily reports or provide a monthly overview (or both) as required. We believe in openness and will make sure that you partner with us – you may have insight that we have overlooked when it comes to your business!

    Technology Research

    Of course, we wouldn’t be able to call ourselves SEO experts if we didn’t stay on top of the latest industry updates, trends and technology. We make sure we’re on top of what’s going on in the online world, and apply anything new or useful to our efforts with you. Often, you’ll see companies offering services (like link building, meta tags, etc) that really don’t apply these days. This is because they simply didn’t keep on top of the news, trends and updates. By partnering with us, you have a full-fledged SEO research team as well!

    Open Communication

    Most importantly, we pride ourselves in the relationships we have with our clients.  We’re available by phone and email, and often in person, to make sure that we’re addressing your needs as often as need be. We never hide what we do for you, and we’ll be honest and do our best to offer sound advice to help your business efforts. When you partner with us, you hear from us very regularly, and never have a question as to what we’re doing for you. We look at all of our clients as long-term partners, not just the next paycheck, and we’ll do everything to make sure that we work well together for the long-haul – great SEO is a long process that can take quite some time to get to the top.

    Partner with Support Bay

    As a business partner, our goal is to see your business grow and thrive online, and our focus is on lead generation and return-on-investment. We can guarantee that when you work with us, our best interest is in your success.  Don’t hesitate to contact us today to discuss your online marketing, and feel free to request a free SEO analysis to get an idea of where your site stands, and what can be done to make it work better for you.